Table 2 Summary cost figures (Australian $) for the different survey modes
Component | Postal survey personalised | Postal survey generic | Internet survey personalised | Internet survey generic | Telephone survey* |
|---|---|---|---|---|---|
Rental of data extract and data manipulation | $2,148 | - | $3,817 | - | $684 |
Printing and packaging survey form, letters, postcards | $4,625 | $3,317 | $2,494 | $2,326 | $509 |
Postage | $3,071 | $683 | $5,100 | $966 | $510 |
Web database programming** | $1,373 | $1,373 | $1,373 | $1,373 | $2,747 |
Salary costs for mail handling and data entry of postal surveys*** | $3,012 | $1,483 | - | - | - |
Telephone interviews | - | - | - | - | $10,249 |
Total costs | $14,229 | $6,856 | $12,784 | $4,665 | $14,699 |
Number of contact attempts | 5,500 | 4,000 | 10,000 | 7,000 | 1,000 |
Number of valid surveys obtained | 575 | 299 | 289 | 101 | 273 |
Cost per valid survey | $24.75 | $22.93 | $44.24 | $46.19 | $53.84 |