Skip to main content

Table 1 Community-based recruitment strategies in the APrON and AOB studies

From: Comparison of sample characteristics in two pregnancy cohorts: community-based versus population-based recruitment methods



APrON examples

AOB examples


Maternity and radiology (ultrasound) clinics community events

Research assistants (RAs) stationed in waiting rooms of high volume medical clinics or doctors’ offices; Nurses recruited on behalf of APrON;

Onsite and telephone recruitment by RAs at low-risk maternity care practices, and research nurse onsite at an obstetrician maternity practice

RAs attend local community events such as festivals, baby fairs, wedding fairs; RAs gave presentations at prenatal and nutrition classes; RAs were present at the babies’ products section of a major department store.

Posters, pamphlets

Public places, businesses, community places

Posters at yoga studios, health food stores, clothing stores (especially those for pregnant women and children); posters and brochures in drug stores, bookstores, childcare facilities, coffee shops, fitness centers, retail stores, grocery stores, libraries, beauty/hair salons, work sites, places of worship, and family practice and pediatrician offices

Posters at family practice and pediatrician offices

Print media


Stories published in local newspapers, magazine



Television, radio

PI interviewed by journalists; video produced by the communications department at the University


Social media


Website (, Facebook page, Twitter account; website link put on websites of community supporters


Media interviews with investigators


Published in Swerve magazine, Calgary Child, Insite, AHS newsletter, Calgary Herald, Sun, Metro, Apple and the Birthing Magazine.


Taped interviews

Appearances on Global, CBC and various radio stations

Satellite/mobile clinics

Doctors office

Offices that saw high volume of women from diverse ethnic background


High school for pregnant teens



Word of mouth

Word of mouth