What | Where | APrON examples | AOB examples |
---|---|---|---|
In-person | Maternity and radiology (ultrasound) clinics community events | Research assistants (RAs) stationed in waiting rooms of high volume medical clinics or doctors’ offices; Nurses recruited on behalf of APrON; | Onsite and telephone recruitment by RAs at low-risk maternity care practices, and research nurse onsite at an obstetrician maternity practice |
RAs attend local community events such as festivals, baby fairs, wedding fairs; RAs gave presentations at prenatal and nutrition classes; RAs were present at the babies’ products section of a major department store. | |||
Posters, pamphlets | Public places, businesses, community places | Posters at yoga studios, health food stores, clothing stores (especially those for pregnant women and children); posters and brochures in drug stores, bookstores, childcare facilities, coffee shops, fitness centers, retail stores, grocery stores, libraries, beauty/hair salons, work sites, places of worship, and family practice and pediatrician offices | Posters at family practice and pediatrician offices |
Print media | Newspapers | Stories published in local newspapers, magazine | |
Advertisement | Television, radio | PI interviewed by journalists; video produced by the communications department at the University | |
Social media | Internet | Website (http://www.apronstudy.ca), Facebook page, Twitter account; website link put on websites of community supporters | |
Media interviews with investigators | Articles | Published in Swerve magazine, Calgary Child, Insite, AHS newsletter, Calgary Herald, Sun, Metro, Apple and the Birthing Magazine. | |
Taped interviews | Appearances on Global, CBC and various radio stations | ||
Satellite/mobile clinics | Doctors office | Offices that saw high volume of women from diverse ethnic background | |
High school for pregnant teens | |||
Other | Word of mouth | Word of mouth |