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Table 1 Community-based recruitment strategies in the APrON and AOB studies

From: Comparison of sample characteristics in two pregnancy cohorts: community-based versus population-based recruitment methods

What Where APrON examples AOB examples
In-person Maternity and radiology (ultrasound) clinics community events Research assistants (RAs) stationed in waiting rooms of high volume medical clinics or doctors’ offices; Nurses recruited on behalf of APrON; Onsite and telephone recruitment by RAs at low-risk maternity care practices, and research nurse onsite at an obstetrician maternity practice
RAs attend local community events such as festivals, baby fairs, wedding fairs; RAs gave presentations at prenatal and nutrition classes; RAs were present at the babies’ products section of a major department store.
Posters, pamphlets Public places, businesses, community places Posters at yoga studios, health food stores, clothing stores (especially those for pregnant women and children); posters and brochures in drug stores, bookstores, childcare facilities, coffee shops, fitness centers, retail stores, grocery stores, libraries, beauty/hair salons, work sites, places of worship, and family practice and pediatrician offices Posters at family practice and pediatrician offices
Print media Newspapers Stories published in local newspapers, magazine  
Advertisement Television, radio PI interviewed by journalists; video produced by the communications department at the University  
Social media Internet Website (, Facebook page, Twitter account; website link put on websites of community supporters  
Media interviews with investigators Articles Published in Swerve magazine, Calgary Child, Insite, AHS newsletter, Calgary Herald, Sun, Metro, Apple and the Birthing Magazine.  
Taped interviews Appearances on Global, CBC and various radio stations
Satellite/mobile clinics Doctors office Offices that saw high volume of women from diverse ethnic background  
High school for pregnant teens
Other   Word of mouth Word of mouth