Table 10 Media (free and paid) recruitment method on number of referrals and number of recruits ordered from best dollar for value to most expensive dollar value
From: You are how you recruit: a cohort and randomized controlled trial of recruitment strategies
Total | Media specific | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
# of days | Number of recruits | Recruits/day | $/recruit | Odds ratio (95% CI) of recruiting someone | $/OR of recruiting someone | Number of recruits | Recruits/day | $/recruit | ||
Free-media | 11 | 10 | 0.91 | 0 | 0.66 (0.35 - 1.26) | 0 | 3 | 0.27 | 0 | |
Paid-media | ||||||||||
Birth Issues | 367 | 514 | 1.40 | $1.56 | 1.97* (1.64 - 2.37) | $0.79 | 56 | 0.15 | $14.29 | |
Trade-specific publication | 225 | 338 | 1.50 | $16.59 | 1.25* (1.04 - 1.50) | $13.27 | 39 | 0.17 | $143.77 | |
Internet | 77 | 132 | 1.71 | $22.35 | 1.49* (1.21 - 1.84) | $15.00 | 7 | 0.09 | $421.43 | |
Free –to-read print | 18 | 47 | 2.61 | $63.44 | 3.25* (2.34 - 4.51) | $19.52 | 21 | 1.17 | $141.98 | |
Radio | 53 | 53 | 1.00 | $108.68 | 1.51* (1.13 - 2.03) | $71.97 | 8 | 0.15 | $720.00 | |
Paid–to-read print | 6 | 19 | 3.17 | $267.37 | 1.92* (1.21 - 3.07) | $139.26 | 2 | 0.33 | $2540.00 | |
Transit | 69 | 74 | 1.07 | $31.08 | 1.15 (0.89 - 1.48) | $27.03 | 18 | 0.26 | $127.78 | |
Postal | 3 | 4 | 1.33 | $112.87 | 1.57 (0.58 - 4.20) | $71.89 | 0 | 0.00 | N/A | |
Mon-Thurs. vs. Fri | 1.97* (1.61 - 2.41) | |||||||||
Sat-Sun vs. Fri | 0.24* (0.17 - 0.33) | |||||||||
Low season vs. high season | 0.59* (0.49 - 0.71) | |||||||||