Table 1 Sources leading to full completion of survey (n* = 310)
Source | N (%) |
|---|---|
Media | 120 (38.7) |
   Newspaper story |    55 (17.7) |
   Newspaper Advertisement |    44 (14.2) |
   TV interview |    13 (4.2) |
   Radio interview |    8 (2.6) |
Word of mouth | 75 (24.9) |
   Friends/family |    38 (12.3) |
   Work colleagues |    21 (6.8) |
   Internet surfing |    16 (5.2) |
Any Combination of media/word of mouth | 86 (28.6) |
Not sure/unknown | 28 (9.0) |