Table 1 Contacts for web-push and paper-only treatment groups by Stage and mailing day for each contact
Time | Web-push treatment | Paper-only treatment |
|---|---|---|
STAGE 1 | ||
Day 0 | Magnet picture frame and folded note card inside 7”x 5” heavy stock envelope | Paper survey (36 page booklet with 8 ½ x 11 pages) and magnet picture frame inside 10” x 13” envelope |
Day 7 | Postcard reminder with picture of General Martin Dempsey, Chairman of the Joint Chiefs of Staff, and his endorsement | Postcard reminder with picture of General Martin Dempsey, Chairman of the Joint Chiefs of Staff, and his endorsement |
STAGE 2 | ||
Day 28 | Sample Questions (8 page booklet) intended for participants to preview a sample of survey questions without going online and a $5 pre-incentive Starbucks gift card inside 10” x 13” envelope | Paper survey #2 and $5 pre-incentive Starbucks gift card inside 10” x 13” envelope |
Day 35 | Letter reminder with endorsement from Deanie Dempsey, the wife of the Chairman of the Joint Chiefs of Staff | Letter reminder with endorsement from Deanie Dempsey, the wife of the Chairman of the Joint Chiefs of Staff |
STAGE 3 | ||
Day 56 | Paper survey introduced for the first time as alternative to web survey, sent by Federal Express without signature request | Paper survey #3 sent by Federal Express without signature requesta |
Day 63 | Postcard reminder with web instructions and reference to responding by paper survey sent previously | Postcard remindera to complete paper survey |