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Table 3 Incentive and likelihood of returning a survey by communication group

From: The effectiveness of a monetary incentive offer on survey response rates and response completeness in a longitudinal study

 

Email groupa

Postcard group

Likelihood of returning

Likelihood of returning

AORb

95% CIc

AORb

95% CIc

Incentive group

 Yes

1.3

(1.1, 1.5)

1.3

(1.0, 1.6)

 No

Ref

1

Ref

1

Sex

 Female

1.1

(1.1, 1.2)

1.2

(1.1, 1.4)

 Male

Ref

1

Ref

1

Age at 9/11

  < 18

1.7

(1.2, 2.3)

0.9

(0.5, 1.5)

 18–24

0.8

(0.7, 1.0)

0.8

(0.6, 1.0)

 25–44

Ref

1

Ref

1

 45–64

1.3

(1.2, 1.4)

1.2

(1.0, 1.3)

 65+

1.3

(0.9, 1.9)

0.7

(0.5, 1.1)

Race

 Non-Hispanic white

Ref

1

Ref

1

 Non-Hispanic black

0.8

(0.8, 0.9)

0.8

(0.7, 0.9)

 Hispanic

0.9

(0.8, 1.0)

1.1

(0.9, 1.3)

 Asian

0.8

(0.7, 1.0)

0.8

(0.6, 1.1)

 Multi-racial

0.7

(0.5, 0.9)

0.8

(0.6, 1.3)

 Other

0.7

(0.5, 1.1)

0.7

(0.4, 1.3)

Total household Income in 2002, $

  < 25,000

Ref

1

Ref

1

 25,000– < 50,000

1.0

(0.9, 1.2)

1.0

(0.8, 1.3)

 50,000– < 75,000

1.1

(0.9, 1.3)

1.2

(0.9, 1.4)

 75,000– < 150,000

1.0

(0.9, 1.2)

1.2

(0.9, 1.5)

  > =150,000

1.0

(0.8, 1.2)

1.1

(0.8, 1.4)

Education

 High school and below

Ref

1

Ref

1

 College

1.0

(0.9, 1.2)

1.1

(0.9, 1.3)

 Post-graduate

1.1

(1.0, 1.3)

1.2

(1.1, 1.4)

Reminder call

 Yes

1.1

(1.0, 1.2)

1.6

(1.4, 1.8)

 No

Ref

1

Ref

1

Door to door outreach

    

 Yes

0.3

(0.2, 0.4)

0.5

(0.3, 0.6)

 No

Ref

1

Ref

1

Number of previous surveys completed

 Three

6.0

(5.1, 6.9)

6.9

(5.8, 8.3)

 Two

2.4

(2.1, 2.7)

2.5

(2.1, 3.0)

 One

Ref

1

Ref

1

  1. aEmail group: this group also received postcard and mail communications as the postcard group
  2. bAOR: adjusted odds ratio and was adjusted for all factors listed in this table
  3. c95% CI: 95% confidence interval