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Table 1 Personal and collective benefits

From: Informing retention in longitudinal cohort studies through a social marketing lens: Raine Study Generation 2 participants’ perspectives on benefits and barriers to participation

Theme Subtheme Codes
Active participants Non-active participants
Benefits Personal benefits Early detection Health check-ups
Health check-ups
Assuredness/Peace of mind
Immediacy of results
Collective benefits Collective-outcome efficacy
The ‘greater good’