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Table 1 Personal and collective benefits

From: Informing retention in longitudinal cohort studies through a social marketing lens: Raine Study Generation 2 participants’ perspectives on benefits and barriers to participation

Theme

Subtheme

Codes

Active participants

Non-active participants

Benefits

Personal benefits

Early detection

Health check-ups

Health check-ups

Assuredness/Peace of mind

Benchmarking/self-monitoring

Immediacy of results

Self-preservation/actualisation

Collective benefits

Collective-outcome efficacy

The ‘greater good’