BMC Medical Research Methodology

Table 5 Place insights

From: Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives

Theme	Subtheme	Codes
Theme	Subtheme	*Active participants*	*Non-active participants*
Place	On site processes	Positive environment	Positive environment
Place	On site processes	Friendly and familiar staff	Friendly staff

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ISSN: 1471-2288

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