Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives

Table 6 Promotional insights

Theme	Subtheme	Codes
Theme	Subtheme	*Active participants*	*Non-active participants*
Promotion	The Family brand	Events Birthday cards Untapped social media Building inter-participant relationships	Birthday cards Untapped social media – difficult topics Being real

ISSN: 1471-2288