Time Window | Total | Conversiona | ||
---|---|---|---|---|
Weeks 0–3 | Weeks 4–7 | Weeks 8–11 | N = 238 | N = 141 |
 |  |  | N(%) | |
C | C | C | 28 (11.8) | 20 (14.3) |
C | C | I | 42 (17.6) | 28 (20) |
C | C | M | 3 (1.3) | 1 (0.7) |
C | I | C | 17 (7.1) | 12 (8.6) |
C | I | I | 58 (24.4) | 33 (23.6) |
C | I | M | 6 (2.5) | 1 (0.7) |
C | M | C | 1 (0.4) | 1 (0.7) |
C | M | I | 1 (0.4) | 0 (0) |
C | M | M | 1 (0.4) | 0 (0) |
I | C | C | 9 (3.8) | 6 (4.3) |
I | C | I | 14 (5.9) | 13 (9.3) |
I | C | M | 1 (0.4) | 1 (0.7) |
I | I | C | 4 (1.7) | 3 (2.1) |
I | I | I | 31 (13) | 20 (14.3) |
I | I | M | 8 (3.4) | 2 (1.4) |
I | M | I | 1 (0.4) | 0 (0) |
I | M | M | 13 (5.5) | 0 (0) |