Paper survey N = 2,446 | Push-to-web survey N = 2,165 | Social media survey N = 1,316 | |
---|---|---|---|
Total cost | £71,169 | £51,198 | £8,789 |
Total cost saving * | NA | £19,971 | £62,380 |
Cost per respondent | £29.10 | £23.65 | £6.68** |
Cost saving per respondent * | NA | £5.45 (19%) | £22.42 (77%)** |