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Table 4 Financial cost of the three surveys

From: Impact of sampling and data collection methods on maternity survey response: a randomised controlled trial of paper and push-to-web surveys and a concurrent social media survey

 

Paper survey N = 2,446

Push-to-web survey N = 2,165

Social media survey N = 1,316

Total cost

£71,169

£51,198

£8,789

Total cost saving *

NA

£19,971

£62,380

Cost per respondent

£29.10

£23.65

£6.68**

Cost saving per respondent *

NA

£5.45 (19%)

£22.42 (77%)**

  1. *Compared to the paper survey (standard method employed in previous NMS)
  2. **Cost per respondent and cost saving when including women living in England only; cost per respondent when including women living in all parts of the UK is £5.42 and the cost saving is £23.68 (81%)