Using a social marketing framework to evaluate recruitment of a prospective study of genetic counseling and testing for the deaf community

Table 1 Sample characteristics (N = 271)

Characteristic	Mean (SD) or No. (%)
Language
ASL	179 (66.1)
ASL + English	54 (19.9)
English	34 (12.6)
Other	4 (1.5)
Age, years	45.8 (15.8)
Female	158 (58.3)
Race/ethnicity
Non-Hispanic Caucasian	199 (77.73)
Hispanic	30 (11.72)
Asian	23 (8.98)
Other	4 (1.56)
≥4-year undergraduate bachelor’s degree	137 (53.94)
Median annual income category	$35,000 - $50,000
Cultural affiliation
Deaf community	140 (55.12)
Deaf and Hearing communities (Bicultural)	90 (35.43)
Hearing community	18 (7.09)
Neither community	6 (2.36)

ISSN: 1471-2288