Using a social marketing framework to evaluate recruitment of a prospective study of genetic counseling and testing for the deaf community

Table 2 Distribution of communication technologies, participation locations, and recruitment channels by participant language

	Language group
Characteristic	ASL	ASL + English	English	Entire sample^a
N	179	54	34	271
Communication technologies (%)
Email	93.3	100	100	95.6
Videophone	62.0	62.9	11.8	55.7
Pager	60.3	59.3	11.8	53.5
Telephone	21.8	16.7	70.6	26.6
TTY	5.6	7.4	8.8	7.0
Text cell phone	2.2	9.3	5.9	4.1
Voice to text phone	0	0	2.9	0.4
Sign language inclusive	90.5	88.9	26.5	82.0
Participation locations (%)
University of California Los Angeles	38.6	33.3	64.7	40.6
California State University Northridge	20.1	33.3	20.6	23.6
California School for the Deaf Fremont	25.1	18.5	11.8	21.8
California School for the Deaf Riverside	16.2	14.8	2.9	14.0
Recruitment channels (%)
Community events	46.9	42.9	3.6	41.2
Organizations	27.4	24.3	42.9	28.4
Personal media	21.3	32.1	26.5	23.9
Mass media	4.3	6.1	21.4	6.6

^aIncludes n = 4 who used other communication forms, e.g., signed English, Pidgin Sign English.

ISSN: 1471-2288