Social marketing mix | Â | Languagea | Educationa | Agea | Gendera | |
---|---|---|---|---|---|---|
Concept | Outcome variable | ASL Odds ratio (95% CIb) | ASL + English Odds ratio (95% CI) | ≥ BA degree Odds ratio (95% CI) | >44 yrs Odds ratio (95% CI) | Female Odds ratio (95% CI) |
Price: communication technology | Video phone | 9.83 | 10.16 | 1.50 | 0.73 | 1.35 |
 | (3.26, 29.67) | (3.06, 33.80) | (0.88, 2.56) | (0.43, 1.26) | (0.79, 2.33) | |
Pager | 19.12 | 12.91 | 2.28 | 1.12 | 0.84 | |
 | (5.42, 67.40) | (3.42, 48.79) | (1.31, 3.97) | (0.65, 1.93) | (0.49, 1.46) | |
Voice telephone | 0.12 | 0.09 | 1.17 | 0.93 | 1.12 | |
 | (0.05, 0.28) | (0.03, 0.26) | (0.64, 2.14) | (0.51, 1.72) | (0.61, 2.06) | |
Sign language inclusive | 35.18 | 21.96 | 1.18 | 3.88 | 0.70 | |
 | (11.96, 103.42) | (6.37, 75.65) | (0.51, 2.74) | (1.60, 9.43) | (0.31, 1.59) | |
Place: participation location | Community-basedc | 2.72 | 3.39 | 0.96 | 1.42 | 1.08 |
 | (1.20, 6.14) | (1.31, 8.74) | (0.57, 1.62) | (0.84, 2.37) | (0.66, 1.62) | |
Community-basedd | 1.49 | 3.01 | 0.83 | 1.43 | 0.90 | |
 | (0.53, 4.17) | (0.95, 9.51) | (0.41, 1.68) | (0.73, 2.81) | (0.45, 1.79) | |
Promotion: recruitment channel | Community evente | 23.18 | 19.63 | -- | -- | -- |
 | (3.60, 976.77) | (2.69, 879.57) | -- | -- | -- | |
Organization | 0.69 | 0.52 | 1.31 | 0.65 | 1.17 | |
 | (0.27, 1.74) | (0.17, 1.61) | (0.67, 2.54) | (0.34, 1.24) | (0.62, 2.23) | |
Personal media | 0.51 | 0.64 | 1.75 | 0.84 | 0.93 | |
 | (0.20, 1.32) | (0.21, 1.92) | (0.86, 3.54) | (0.43, 1.64) | (0.47, 1.84) | |
Mass media | 0.13 | 0.22 | 0.59 | 1.91 | 1.02 | |
 | (0.04, 0.48) | (0.05, 1.04) | (0.20, 1.77) | (0.63, 5.80) | (0.34, 3.09) |