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Table 1 Advertisement RCT details

From: You are how you recruit: a cohort and randomized controlled trial of recruitment strategies

Advertisement intervention Media outlet Audience/circulation Demographics (if available) Publishing frequency Advertisement type/duration Number of interventions Wash-out period Total cost
Postal Canada Post    Daily 2500 flyers 1 1 week $451.50
Free-to-read print Examiner 141000 28,000 Weekly 2 weeks 1 1 month $2981.60
18-39 Females/day
See 24000 36% 25-34 yr Weekly 2 weeks 1 1 month
Metro 68000 Mostly young adult Daily 2 days 1 1 month
Transit Interior bus cards    1 month 50 cards 2 1 month $2300
Train Poster    1 month 1 poster 2 1 month
Back of the bus poster    1 month 1 poster 1 1 month
Paid-to-read print Sun 129000 36% 18-34 Daily ¼ pg. color 2 1 week $5080
Journal 269000 48% 18-49 y. Daily ¼ pg. color 2 1 week
Birth Issues Birth Issues    Quarterly 1 4 N/A $800
Trade-specific publications Today’s Parent    Monthly 1 month 2 1 month $5607
Edmonton Woman    Bimonthly 2 months 2 2 month
Edmonton Child    Bimonthly 2 months 2 2 month
Internet See.ca / Vue.ca 1000 impressions   Daily 1 month 1 1 month $2950
CBC.ca    Daily 1 month 2 1 month
Facebook advertising   F 18-39 Daily 10 click-through/day 14 1 month
Radio CISN: #3 Radio 63,000 F 18-42 Weekly 1 month 2 1 month $5760
CISN online    Weekly 1 month 2 1 month
Joe: #10 Radio 75,000 F 18-42 Weekly 1 month 2 1 month
  Joe Online    2 weeks 1 month 2 1 month