Table 1 Advertisement RCT details
From: You are how you recruit: a cohort and randomized controlled trial of recruitment strategies
Advertisement intervention | Media outlet | Audience/circulation | Demographics (if available) | Publishing frequency | Advertisement type/duration | Number of interventions | Wash-out period | Total cost |
|---|---|---|---|---|---|---|---|---|
Postal | Canada Post | Daily | 2500 flyers | 1 | 1 week | $451.50 | ||
Free-to-read print | Examiner | 141000 | 28,000 | Weekly | 2 weeks | 1 | 1 month | $2981.60 |
18-39 Females/day | ||||||||
See | 24000 | 36% 25-34 yr | Weekly | 2 weeks | 1 | 1 month | ||
Metro | 68000 | Mostly young adult | Daily | 2 days | 1 | 1 month | ||
Transit | Interior bus cards | 1 month | 50 cards | 2 | 1 month | $2300 | ||
Train Poster | 1 month | 1 poster | 2 | 1 month | ||||
Back of the bus poster | 1 month | 1 poster | 1 | 1 month | ||||
Paid-to-read print | Sun | 129000 | 36% 18-34 | Daily | ¼ pg. color | 2 | 1 week | $5080 |
Journal | 269000 | 48% 18-49 y. | Daily | ¼ pg. color | 2 | 1 week | ||
Birth Issues | Birth Issues | Quarterly | 1 | 4 | N/A | $800 | ||
Trade-specific publications | Today’s Parent | Monthly | 1 month | 2 | 1 month | $5607 | ||
Edmonton Woman | Bimonthly | 2 months | 2 | 2 month | ||||
Edmonton Child | Bimonthly | 2 months | 2 | 2 month | ||||
Internet | See.ca / Vue.ca | 1000 impressions | Daily | 1 month | 1 | 1 month | $2950 | |
CBC.ca | Daily | 1 month | 2 | 1 month | ||||
Facebook advertising | F 18-39 | Daily | 10 click-through/day | 14 | 1 month | |||
Radio | CISN: #3 Radio | 63,000 | F 18-42 | Weekly | 1 month | 2 | 1 month | $5760 |
CISN online | Weekly | 1 month | 2 | 1 month | ||||
Joe: #10 Radio | 75,000 | F 18-42 | Weekly | 1 month | 2 | 1 month | ||
Joe Online | 2 weeks | 1 month | 2 | 1 month |