Table 9 Demographics for referrals for media (free and paid)
From: You are how you recruit: a cohort and randomized controlled trial of recruitment strategies
Free-media | Paid media | ||||||||
|---|---|---|---|---|---|---|---|---|---|
Postal | Free-to-read | Transit | Internet | Radio | Trade specific publication | Paid-to-read | Birth issues | ||
n = 41 | n = 17 | n = 197 | n = 230 | n = 430 | n = 207 | n = 1107 | n = 43 | n = 1712 | |
Mean age (SD) | 30.6 (4.8) | 29.9 (3.8) | 30.8 (5.1) | 31.1 (4.3) | 31.3 (4.3) * | 30.2 (4.5) | 30.7 (4.6) | 30.4 (3.6) | 30.5 (4.6) |
n = 13 | n = 10 | n = 44 | n = 83 | n = 147 | n = 63 | n = 379 | n = 19 | n = 589 | |
Above 24 weeks GA | 45.00% | 41.18% | 52.97% | 52.34% | 56.35% | 44.22%* | 55.88% | 76.19%* | 55.66% |
n = 18 | n = 7 | n = 98 | n = 112 | n = 235 | n = 88 | n = 594 | n = 32 | n = 915 | |
Mean income quintile (SD) | 2.8 (1.4) | 2.9 (1.5) | 3.4 (1.3) | 3.4* (1.4) | 3.1 (1.4) | 3.0 (1.4) | 3.1 (1.4) | 3.1 (1.4) | 3.1 (1.4) |
n = 32 | n = 17 | n = 152 | n = 193 | n = 372 | n = 159 | n = 939 | n = 42 | n = 1466 | |