|Message Concept||Example Copy||Theme Targeted|
|Infographic – Study Criteria||You may qualify if: 1) you have been diagnosed with autoimmune PAP1, and: 2) are willing to travel to one of our clinical sites 3 times over a 2-year period.||Preference for high-contrast, graphic designs that summarize study eligibility criteria in easy-to-understand terms|
|Photographed Image – Emotional Appeal||PTEN hamartoma tumor syndrome is a genetic condition in which non-cancerous growths, called hamartomas, develop in different areas of the body. The disease is hereditary, which means it can be passed from parents to their children.||Patients want to feel emotionally connected to images they see featured in the recruitment post; use of family or group images preferred|
People affected by PCT2 generally experience “photosensitivity,” which causes painful, blistering lesions to develop on sun-exposed areas of the skin (i.e. the hands and face).|
RDCRN is NOW RECRUITING patients with PCT.
|Includes more information about the rare disease that participants can easily share with friends or family to help them understand their diagnosis|