Table 1 Definitions used in Twitter Analytics
From: The influence of social media on recruitment to surgical trials
Analytical Tool | Definition |
|---|---|
Impressions | Number of times users see a particular tweetTotal number of times a tweet was seen by individual users on Twitter |
Engagements | Total number of times a tweet was interacted with (including users opening a link, re-tweeting, replies to tweets, ‘likes’) |
Re-tweet | The forwarding of an original tweet to another user’s profile, sharing information with other users |
Likes | Users indicate they agree with the sentiment of tweet content |
Followers | Number of users who receive updates on a particular account’s posts (i.e. the greater number of followers, the greater the likelihood of higher tweet engagement) |
Tags / Tagging | Including another user in Tweet content and/or directing a message at another user, often increasing the engagement of the Tweet e.g. @ELFStudy |
Hashtags | ‘Tagging’ groups a collection of tweets with similar content so that users may find a common thread of tweets on a similar topic e.g. #colorectalsurgery, #surgicaltraining |
User | An individual or an organisation with a Twitter account |
Handle | The username beginning with “@” which is unique to that Twitter account e.g. @ELFStudy |