Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives

Table 3 Additional product insights

Theme	Subtheme	Codes
Theme	Subtheme	*Active participants*	*Non-active participants*
Product	Impacts and outcomes	Owning their data Wanting to know more ahead of time	No clear sense of purpose

ISSN: 1471-2288