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Table 1 Response proportion (by day 22 and by the end of the survey, respectively) for intervention and control groups. Percent (descriptive) and OR (logistic regression)

From: Do animation videos increase participation in national health surveys? A randomised controlled trial

Treatment group

Response proportion (%) – day 22

OR and

95% CI

Response proportion (%) – final

OR and

95% CI

Overall

    

Animation (intervention)

37.7

0.97 (0.95–0.99)*

55.1

0.99 (0.97–1.01)

Generic letter / no animation (control)

38.5

Ref

55.4

Ref

Subsample 1

    

Intervention group 1 A:

Animation targeted ethnic minorities

17.0

0.98 (0.86–1.11)

30.9

1.04 (0.94–1.16)

Intervention group 1B:

Animation targeted the general population (general video)

15.2

0.85 (0.75–0.97)*

29.0

0.96 (0.86–1.06)

Control group 1 (generic letter)

17.4

Ref

30.0

Ref

Subsample 2

    

Intervention group 2 A:

Animation targeted men aged 16–24 years

21.1

1.13

(1.02–1.26)*

36.0

1.07 (0.98–1.17)

Intervention group 2B:

Animation targeted the general population (general video)

17.8

0.92 (0.82–1.03)

34.0

0.98 (0.90–1.07)

Control group 2 (generic letter)

19.1

Ref

34.5

Ref

Subsample 3

    

Intervention group 3 A:

Animation targeted women aged 75 years or older

52.4

0.94 (0.84–1.05)

76.2

1.04 (0.91–1.18)

Intervention group 3B:

Animation targeted the general population (general video)

50.9

0.89 (0.80–0.99)*

73.8

0.92 (0.81–1.04)

Control group 3 (generic letter)

53.9

Ref

75.5

Ref

Subsample4

    

Intervention group 4:

Animation targeted the general population (general video)

39.9

0.97 (0.95–0.99)*

57.3

0.99 (0.97–1.01)

Control group 4 (generic letter)

40.6

Ref

57.7

Ref