Table 2 Response proportion (by day 22 and by the end of the survey, respectively) and OR of response by animation video (targeted animation video vs. general animation video). Percent (descriptive) and OR (logistic regression)

Subsample 1

Intervention group 1 A: Animation targeted ethnic minorities

1.15 (0.98–1.33)

1.09 (0.97–1.23)

Intervention group 1B: Animation targeted the general population (general video)

Ref

Ref

Subsample 2

Intervention group 2 A:

Animation targeted men aged 16–24 years

1.23 (1.09–1.40)*

1.09 (0.98–1.21)

Intervention group 2B:

Animation targeted the general population (general video)

Ref

Ref

Subsample 3

Intervention group 3 A:

Animation targeted women aged 75 years or older

1.06 (0.94–1.20)

1.13 (0.98–1.31)

Intervention group 3B:

Animation targeted the general population (general video)

Ref

Ref